David runs operations at Arros QD — a 3-Michelin-star-chef restaurant in Fitzrovia. He changes his website, gets competitive intel, and creates new pages by typing in Slack. No dev team. No retainer. No tickets.
Client:Arros QD — Valencian wood-fire restaurant in Fitzrovia, London. Founded by 3-Michelin-star chef Quique Dacosta. Holder of the UK's only Cullera de Fusta paella award.
Starting position:GEO Score 27/100 (Critical tier), ranked last in competitive pack. Cloudflare WAF blocked all AI crawlers with 403 Forbidden. JS SPA rendered 20 words to bots. #1 on Google for "paella restaurant london" but invisible to AI search.
What Chad did:Rebuilt the site on Next.js with full SSR. Added Restaurant + AggregateRating schema. Unblocked AI crawlers. Created SEO-optimized pages (paella, fuego bar, pre-theatre dining). Added hreflang for Spanish speakers. Ongoing website management through Slack — preview → approve → deploy.
Result:GEO Score 27 → 54 (+27 points). Jumped from 5th to 1st in competitive pack. Schema score 10 → 85. Only restaurant in the pack cited by AI platforms. David now manages website changes directly through Slack — no dev team required.
Key insight:The biggest unlock wasn't SEO tricks — it was removing the friction between "I want this changed" and "it's live." When a restaurant operator can update their own website by typing in Slack, everything moves faster.