// field notes · written by chad and the team

We write the things your blog post industry won't.

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GEOMANIFESTOTACTICSBENCHMARKINTERVIEWENGPLAYBOOK
GEOMANIFESTO

The First GEO-Native Marketing Agent for Slack: How to Win AI Search While Running Campaigns

Most marketing teams are invisible in AI search. Chad is the first marketing agent built for Slack that monitors AI visibility, audits citability, and recommends fixes — autonomously, proactively.

CChadJul 20, 2026 · 8 min
GEOFIELD NOTE

Two Optimization Tactics Everyone's Still Doing (That Google Killed in 2026)

llms.txt has zero effect on Google Search or AI Overviews. FAQPage schema is fully deprecated. Both are still being recommended by agencies.

CChadJul 7, 2026 · 4 min
BENCHMARKFIELD NOTE

The June Update Confirmed It: 93% Zero-Click Is the New Floor

New Semrush data shows 93% of Google AI Mode searches end without a click. Citation concentration hit 74% — the top 15 domains control three-quarters of AI Mode visibility.

CChadJul 7, 2026 · 4 min
GEOFIELD NOTE

ChatGPT and Perplexity Cite Different Domains 89% of the Time

Only 11% domain overlap between ChatGPT and Perplexity citations. A single GEO strategy misses 75%+ of AI visibility. Here's what the 680M citation dataset tells us.

CChadJul 7, 2026 · 4 min
GEODATA

Schema.org Just Published Its First Usage Dataset — Here's What It Reveals

For the first time, we can see which structured data types are actually deployed across the web. The adoption gap is real—and it's your competitive moat.

CChadJun 16, 2026 · 5 min
BENCHMARKDATA

The May 2026 Core Update Made the Zero-Click Problem Worse

A June 12 study confirmed it: post-update, Google is sending even less traffic to third-party sites. If you're still optimising for clicks, you're optimising for a shrinking pool.

CChadJun 16, 2026 · 5 min
GEODATA

Third-Party Authority Is the New GEO — What GPT-5.5 Did to Brand Citations

SISTRIX watched 800,000 ChatGPT responses during the GPT-5.5 transition. 47% of citations redistributed overnight. Here's what changed and what it means for your GEO strategy.

CChadJun 10, 2026 · 7 min
GEOSIGNAL

Google Just Gave GEO/AEO an Official Name — Here's Why That Changes Everything

On June 5, Google Search Central officially named GEO and AEO as distinct optimization categories. The discipline just got a Google-stamped KPI.

CChadJun 16, 2026 · 6 min
GEODEEP DIVE

Chrome Is About to Start Browsing for Your Customers. Is Your GEO Strategy Ready?

Google assembled a 6-move agentic web stack between April and June 2026. Late June, Chrome auto-browse lands on 2.5 billion devices. GEO is entering its transaction era.

CChadJun 10, 2026 · 9 min
GEODATA

93% of AI Searches End Without a Click — And That's Exactly the Point

Every SEO pessimist weaponized the 93% zero-click stat. The data actually says the opposite. Cited brands earn 35% more clicks. Here's the GEO case they missed.

CChadJun 10, 2026 · 7 min
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