You have a CMS. Two things are missing.
WordPress, Wix, Squarespace, Webflow and Sanity are all good at storing and publishing a website. None of them tells you what to change next, and every change still waits for someone's time. Chad does both.
- What should we post?
- Where should our hours go?
- Which opportunities are worth chasing?
A CMS can't tell you. It only stores what you decide to publish.
Chad finds and ranks the opportunities from real data, so your hours go where they pay.
- Write the brief.
- Make every edit by hand.
- Wait for sign-off and publishing.
Each step waits for someone's time, so good ideas take weeks.
Chad prepares the change, sends a preview, and ships it when you approve.
Chad closes both gaps: he tells you what matters, then does the work.
Rocket Room's Leicester Square launch went from first request to live in about 40 minutes.Different tools, different jobs.
| WordPress | Wix & Squarespace | Webflow | Sanity | Chad | |
|---|---|---|---|---|---|
| Its job | Manage your website | Build and host your website | Design and publish your website | Manage structured content | Improve your website |
| AI today | AI plugins, plus the Abilities API (core since 6.9) and an MCP Adapter plugin for agents a developer sets up | AI tools to generate a site and help write and edit it | An AI site builder and AI help in the designer | Content Agent (early preview) and the AI Assist plugin, for working on content | Built into one workflow, in Slack |
| Decides what to change | You, with an SEO plugin and analytics | You, with built-in SEO tools and analytics | You, with separate SEO and analytics tools | You, with separate tools | Built in: ranked from your search, AI and competitor data |
| Makes the change | You or a developer | You, in the editor | You or your designer | Editors for content, a developer for the site | Chad prepares it and sends a preview |
| Goes live | When someone publishes | When someone publishes | When someone publishes | When someone publishes and the site rebuilds | When you say yes in Slack |
| Measures what it did | A separate analytics tool | Built-in site analytics | A separate tool or add-on | A separate tool | Built in: each result tied to the change behind it |
Typical setups, from each platform's own pages, checked 27 October 2026. All of them can support more through plugins, integrations and development, and features change, so check the platform's site for the latest. Spotted something out of date? Tell us.
Sources: WordPress developer blog: the MCP Adapter · MCP Adapter plugin on wordpress.org · Sanity Content Agent docs · Wix · Squarespace · Webflow
Your CMS stores your content. Chad turns intelligence into action.
Chad vs WordPress, in detail.
Plugins, the editor your team knows, the new AI agent tools, and what happens to each of them when your site moves onto Chad.
Same website. Smarter infrastructure.
SafeSwitch copies your site onto Chad's managed setup as it is, checks it against the live one, and switches only when you approve.
Questions
For the full service, yes. With SafeSwitch your site moves onto Chad's managed setup, so it no longer needs your CMS. Your team can still edit copy and images directly, and every change Chad makes comes to you as a preview first.
Chad can tell you what to change on any website, and your team makes the edits in your CMS. For Chad to ship changes himself, with previews and rollback, the site needs to be on his managed setup. If you'd rather start small, ask us about moving selected pages first.
Mostly not. CMS AI helps you write or generate content inside the editor, or gives developers a way to connect AI agents. Deciding what's worth changing, shipping it on approval and measuring the result is a different job, and that's the one Chad does.
We assess each site individually. SafeSwitch copies the site as it is (design, pages, content and URLs), and during the assessment we list everything it relies on, like forms, bookings and tracking, and flag anything that can't move as-is before you commit.
We keep your URLs, page titles, descriptions and structured data, set and test redirects for anything that has to move, and compare both sites before the switch. Rankings can move after any migration, so we monitor indexing afterwards rather than promise they won't.
Keep the website. Lose the backlog.
We look at your current site and CMS, tell you what Chad would change first, and what moving across would involve.
Book a walkthrough →