Chad Labs is a London-based AI company. We build marketing intelligence software for businesses that are too sophisticated for generic tools and too serious about growth to keep paying agency retainers for slow, generic work.
The agency model worked when marketing required human scale. Humans to research. Humans to write. Humans to present back what you already knew in a deck with your logo on it. That model is over. The gap between what one intelligent system can do and what a twelve-person agency does has collapsed — and the intelligent system doesn't invoice you for kickoff meetings.
Chad started as a frustration. We watched good businesses spend £3,000–£10,000 a month on retainers and get theatre in return. We built the teammate we wanted: one that lives in Slack, reads the market while you sleep, tracks every competitor move across 9 AI platforms, and ships the work — not the deck about the work.
The focus is AI search visibility. As ChatGPT, Claude, Perplexity, and Google AI Overviews become the dominant discovery channel for buyers, being cited in an AI answer matters more than ranking #4 on Google. Chad optimises for that — continuously, automatically, with cited evidence for every claim.
Chad Labs Ltd · London, United Kingdom