--- title: "Guides: AI Marketing, GEO and Replacing Your Agency | Chad" description: "Every Chad guide in one place: launching an AI-built website, getting found in AI search, replacing your agency, and how AI marketing works." canonical: https://trychad.ai/resources/ --- Guides # Everything we know. How AI marketing actually works, how to get cited in AI search, and what to do about the agency you're paying. Plain guides, no gated PDFs. For research and data, see [Field notes](https://trychad.ai/blog/). ## Launching an AI-built website. ###[Is Your AI-Built Website Invisible to Google and ChatGPT?Built your site with Lovable, Replit or another AI builder? Check in 10 seconds whether Google and AI crawlers can read it, and what to do if they can't.Read →](https://trychad.ai/ai-built-websites/)###[AI-Built Website Launch Checklist: 10 ChecksTen checks to run before you launch or hand over a website built with Lovable, Replit or another AI builder, each with how to test it and how to fix it.Read →](https://trychad.ai/ai-built-websites/launch-checklist/)###[Make a React and Vite Site Readable to Google and ChatGPTStep-by-step: turn a React, Vite and React Router single-page app into pre-rendered pages that Google and AI crawlers can read. Tested, with the code.Read →](https://trychad.ai/ai-built-websites/react-vite-pre-rendering/)###[What a New Lovable Website Is Missing (and How to Add It)A new Lovable site already puts its content in the HTML. Here's what it still lacks for Google and AI search: a sitemap, canonical tags and structured data.Read →](https://trychad.ai/ai-built-websites/lovable/)###[Make a Replit Website Readable to Google and ChatGPTA Replit site built with React, Vite and wouter serves crawlers an empty page. Here's a tested fix: build each page's HTML ahead of time, with the code.Read →](https://trychad.ai/ai-built-websites/replit/) ## Replacing your agency. ###[Fire Your Marketing Agency. Hire an AI That Actually Executes.Agencies cost 5–10x more, deliver monthly, and own your strategy. Chad costs less, works daily, and reports to you. Make the switch.Read →](https://trychad.ai/fire-your-marketing-agency/)###[Marketing Agency Alternative: Six Ways to Run Your MarketingThe best marketing model depends on the work you need done. Compare agencies, freelancers, fractional CMOs, point tools, in-house hires, and AI marketing operators.Read →](https://trychad.ai/marketing-agency-alternative/)###[Can AI Replace a Marketing Agency?AI can replace execution. It can't replace strategy — yet. Here's an honest breakdown of what AI marketing agents do better, worse, and differently than agencies.Read →](https://trychad.ai/can-ai-replace-a-marketing-agency/)###[Your SEO Agency Isn't Delivering? Here's Why (and What to Do)Monthly reports, no visibility, no accountability. If your SEO agency isn't delivering results, you're not alone — and there's a better way.Read →](https://trychad.ai/seo-agency-not-delivering/)###[Agency Only Sends Reports? Chad Executes.Your agency delivers monthly reports. Chad monitors AI search visibility daily, surfaces issues in Slack, and coordinates execution — no deck required.Read →](https://trychad.ai/marketing-agency-only-sends-reports/)###[Marketing Without an Agency: The AI Operator ModelYou're doing it all yourself. Monitoring, audits, briefs, follow-up. Chad is the coordination layer that makes marketing work without a full agency or team.Read →](https://trychad.ai/marketing-without-an-agency/) ## Understanding AI marketing. ###[What Is an AI Marketing Operator?An AI Marketing Operator is an agent that lives in Slack and executes marketing work autonomously — content, SEO, GEO, reporting. Not a chatbot.Read →](https://trychad.ai/what-is-an-ai-marketing-operator/)###[AI Marketing Agent That Executes in SlackAn AI Marketing Operator monitors your marketing performance, prioritizes actions, coordinates execution, and verifies results—autonomously, in Slack.Read →](https://trychad.ai/ai-marketing-operator/)###[What Is a Marketing Agent in Slack?A marketing agent in Slack is an AI that monitors, analyses, and executes marketing work autonomously — inside Slack, without waiting to be asked. Here's exactly what it does.Read →](https://trychad.ai/what-is-a-marketing-agent-in-slack/)###[Marketing Agent in SlackChad monitors your brand across ChatGPT, Perplexity, and AI search — surfaces gaps, flags competitor moves, and coordinates fixes. All inside Slack.Read →](https://trychad.ai/marketing-agent-slack/)###[Marketing Agent vs Chatbot: Why Agents Actually Do the WorkChatbots respond. Marketing agents act. See how Chad goes beyond reactive responses to proactively research, write, monitor, and execute your marketing.Read →](https://trychad.ai/marketing-agent-vs-chatbot/)###[Marketing Agent vs. Marketing AutomationAutomation tools schedule and trigger. Agents understand context, adapt, and drive outcomes. Learn the key differences and why Chad wins on execution.Read →](https://trychad.ai/marketing-agent-vs-marketing-automation/)###[AI Marketing StrategyEvery AI gives different advice. Here's the one that's actually right for you. Chad is the decision layer that sits above AI models, applying your business context to turn conflicting recommendations into a single executable strategy.Read →](https://trychad.ai/ai-marketing-strategy/) ## Getting found in AI search. ###[What is GEO? The Complete Guide to Generative Engine OptimizationGEO (Generative Engine Optimization) improves the signals that can help AI systems discover and cite your business. Learn the 6 pillars, why it matters, and how to start.Read →](https://trychad.ai/geo/)###[Answer Engine Optimization (AEO): The Complete Guide to Ranking on AI Search EnginesMaster Answer Engine Optimization (AEO) to rank on Perplexity, ChatGPT, Claude, Gemini & Copilot. The 8 pillars and platform-specific strategies.Read →](https://trychad.ai/resources/answer-engine-optimization/)###[How to Rank on ChatGPT: The Complete Guide to AI Citation (2026)Learn how to get your business cited by ChatGPT. The 7 ranking factors, step-by-step optimization, and how to monitor your AI search visibility.Read →](https://trychad.ai/resources/how-to-rank-on-chatgpt/)###[How to Rank on Perplexity: The Complete Guide (2026)Learn how to get your business cited by Perplexity. How Perplexity sources answers, the citation algorithm, and step-by-step optimization for AI search.Read →](https://trychad.ai/resources/how-to-rank-on-perplexity/)###[How to Get Cited in Google AI Overviews (2026)Learn how Google AI Overviews selects sources, the ranking factors that matter, and step-by-step optimization to appear in AI-generated search answers.Read →](https://trychad.ai/resources/how-to-get-cited-in-google-ai-overviews/)###[How to Get Cited by Claude: The Complete Guide (2026)Learn how Anthropic's Claude selects sources to cite, why Claude is the most selective AI platform, and how to optimize for Claude citations.Read →](https://trychad.ai/resources/how-to-rank-on-claude/) ## For founders and vibe coders. ###[Marketing for Vibe Coders and Indie HackersPractical marketing for solo founders and vibe coders: getting traffic without a budget, showing up in ChatGPT answers, SEO you can run alone, and what to do when a launch flops.Read →](https://trychad.ai/vibe-coding/)###[What Is Vibe Marketing?Vibe marketing is AI-native marketing where one person + AI directs at scale. Chad is the vibe marketing agent that executes — not just advises.Read →](https://trychad.ai/vibe-marketing/) ## Claude Tag. ###[What Is Claude Tag? Anthropic's Slack AI ExplainedAnthropic's AI agent for Slack with persistent memory, tool integrations, and async delegation. Launched June 2026 for Enterprise and Team.Read →](https://trychad.ai/claude-tag/)###[Claude Tag for Marketing Teams: What It Does (and Where It Stops)How marketing teams use Claude Tag for campaign briefs, CRM queries, brand voice, and scheduled reports. What it handles and where specialists add value.Read →](https://trychad.ai/claude-tag/for-marketing-teams/)###[Claude Tag vs Specialist AI Agents: Which Does Your Team Need?Claude Tag handles general tasks. Specialist agents execute systematic domain workflows. Understanding the difference helps teams build the right AI stack.Read →](https://trychad.ai/claude-tag/vs-specialist-agents/) ## Alternatives to Chad. ###[AI Marketing Operator AlternativesCompare Chad to Kite, Jasper, n8n, Profound, Otterly, AthenaHQ, Peec AI, Scrunch AI, Semscoop and more AI marketing and SEO tools.Read →](https://trychad.ai/alternatives/)###[Profound AlternativeProfound offers enterprise AI visibility monitoring. Chad delivers full-cycle execution in Slack — monitoring, fixes, coordination, and verification.Read →](https://trychad.ai/alternatives/profound/)###[Otterly AlternativeOtterly offers set-and-forget brand monitoring across 7 AI engines. Chad delivers monitoring and coordinated execution in Slack.Read →](https://trychad.ai/alternatives/otterly/)###[AthenaHQ AlternativeAthenaHQ offers structured GEO workflows with ex-Google methodology. Chad delivers Slack-native execution with coordination and verification.Read →](https://trychad.ai/alternatives/athenahq/)###[Peec AI AlternativePeec AI offers AI search analytics with unlimited seats. Chad delivers coordinated execution in Slack — monitoring, fixes, verification.Read →](https://trychad.ai/alternatives/peec-ai/)###[Scrunch AI AlternativeScrunch AI offers the broadest LLM coverage (9 engines) with GA4 attribution. Chad delivers coordinated execution in Slack.Read →](https://trychad.ai/alternatives/scrunch/)###[Semscoop AlternativeSemscoop offers traditional SEO keyword research. Chad is an AI Marketing Operator for AI-era visibility — monitoring, execution, coordination.Read →](https://trychad.ai/alternatives/semscoop/)###[Screaming Frog AlternativeScreaming Frog SEO Spider is a desktop crawl tool for technical SEO audits. Chad is an AI Marketing Operator that monitors AI search visibility, drafts fixes, and coordinates execution in Slack.Read →](https://trychad.ai/alternatives/screaming-frog/)###[Ahrefs Site Audit AlternativeAhrefs Site Audit excels at technical SEO health monitoring. Chad delivers AI search visibility tracking and full execution — monitoring, fixes, coordination, and verification.Read →](https://trychad.ai/alternatives/ahrefs-site-audit/)###[Chad vs Kite: AI Marketers in Slack ComparedChad vs Kite: two AI marketers that work in Slack and wait for your yes. Kite is broader, with a free plan. Chad goes deeper on AI search and technical SEO.Read →](https://trychad.ai/alternatives/kite/)###[Chad vs Jasper: AI Marketing Agents ComparedChad vs Jasper: Jasper is an enterprise content and agent platform with brand governance. Chad is a Slack teammate that fixes your site and AI search visibility.Read →](https://trychad.ai/alternatives/jasper/)###[Chad vs n8n: A Ready-Made AI Marketer or Build Your OwnChad vs n8n: n8n is a flexible automation tool you build marketing agents on. Chad is the ready-made teammate. Cost, setup and when to pick each.Read →](https://trychad.ai/alternatives/n8n/)###[DIY Claude Code AlternativeBuild your own AI marketing setup with Claude API/Code or use Chad's pre-built GEO methodology, industry benchmarks, and Slack-native workflow — time to value vs maximum flexibility.Read →](https://trychad.ai/alternatives/diy-claude-code/)###[ChatGPT for SEO AlternativeUsing ChatGPT for SEO gives you a general-purpose assistant. Chad gives you purpose-built GEO methodology, multi-model coordination, and Slack-native execution — built specifically for AI search.Read →](https://trychad.ai/alternatives/chatgpt-seo/)###[Semrush Alternative for AI SearchSemrush dominates traditional SEO data. Chad is built for AI search — GEO scoring, AI citability, and execution across ChatGPT, Perplexity, Claude, and Google AI Overviews.Read →](https://trychad.ai/alternatives/semrush/)###[SEO Agency AlternativeSEO agencies offer expertise and execution but at \u00a33k\u2013\u00a310k/mo and slow turnaround. Chad delivers AI-powered GEO audits, recommendations, and Slack-native execution at a fraction of the cost.Read →](https://trychad.ai/alternatives/seo-agency/)###[Surfer SEO AlternativeSurfer SEO optimises content for Google's keyword signals. Chad is built for AI search — GEO scoring, AI citability, and execution across ChatGPT, Perplexity, Claude, and Google AI Overviews.Read →](https://trychad.ai/alternatives/surfer-seo/)###[MarketMuse AlternativeMarketMuse maps content gaps and topic authority for traditional SEO. Chad scores AI citability and executes GEO improvements across ChatGPT, Perplexity, Claude, and Google AI Overviews.Read →](https://trychad.ai/alternatives/marketmuse/)###[BrightEdge AlternativeBrightEdge is enterprise SEO data at £20k+/yr — deep rank tracking, share of voice, forecasting. Chad adds the AI search layer: GEO scoring, citability analysis, and Slack-native execution.Read →](https://trychad.ai/alternatives/brightedge/) ## How does your site look to Chad? Drop your domain. In 11 seconds you get your GEO score, your biggest gap, and the first thing Chad would fix.